GET THE EDGE ON THE COMPETITION
Here at JOOV, we are extreme sports enthusiasts with direct links to motocross, road racing & mountain biking. As well as this, we are keen health and fitness freaks which means that when developing JOOV Muscle Rub, we made sure we developed a product that can help anyone from your average gym buff with aches and pains to your seasoned motocross expert with crippling arm pump.
The Joov concept was made in late 2015 when aspiring motocross rider Tom Johnson broke his neck while racing. Shortly after he then got diagnosed with degenerative disc disease. As a physiotherapist, he was looking after his diet and liked to eat as healthy as possible. Using other topical muscle rub creams and ointments he realised that they were full of chemicals and bulking agents and made eating clean relatively pointless as he was rubbing chemicals into his body.
After a mass of research, speaking to various professionals and trial and error, Tom came up with the Joov formula for himself to use on his neck and started using it for DOMS (Delayed Onset Muscle Soreness) as well as offering it to friends who raced motocross to help with the dreaded ARM PUMP!
To much delight 99% of people who used Joov for motocross loved it.
Roughly mid 2017 things started to take off and Joov started to become more popular throughout the UK in the motocross world, and has since been growing into other markets such as rugby, cycling, dancing, football, triathlons, rock climbing, as well as being used by health professionals like osteopaths and sports masseuses throughout the country.
NOW AUSTRALIA, WE ARE HERE FOR YOU!
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